Prakassh Nathan is a well-known name in the Indian Film Industry, owing to his vast and diverse experience and contribution to various films. After working with UTV (later Disney) for almost a decade, Prakassh ventured on his entrepreneurial journey with Eagle Eye Entertainment; founder and director. In the entertainment sector, Prakassh has been working on quite a few things, over the last few years.

Movie Marketing

Prakassh started his career in marketing and sales, and had already worked with some of the top brands in the country before joining the entertainment industry. Presently, he manages end-to-end marketing for movies in his company Eagle Eye Entertainment. Whenever he takes-up a project, he strategizes the entire marketing campaign, including communication, media planning and budgeting along with distribution consultancy.

Prakassh is also associated with various production houses as a Marketing Consultant, including Priyanka Chopra’s Purple Pebble Pictures, where he has contributed significantly to movies like Sarvann, Kaay Re Rascala and Ventilator, which has won 3 national awards!

Theatrical Distribution And Release Consultancy

During his decade-long stint with UTV-Disney, Prakassh has been a part of the release process of many movies, of varying scale and languages. He has been effectively utilizing all those learnings to hand-hold first-time producers and guide them on how to release a film theatrically. Under his own banner, Eagle Eye Entertainment, Prakassh has released quite a few movies including the award-winning film Bollywood Diaries.

Prakassh not only manages the entire release process, but also brings his expertise in helping a producer decide the right date to release a film, define the right scale of theatrical release and even identify the right territories to focus on.

Revenue Generation Via Syndication Of Rights

While managing marketing and distribution for movies, Prakassh also helps the produce in commercial recoveries beyond theatrical revenues. This involves syndication of music rights, satellite and digital rights, and whenever possible, even merchandising and other rights. Prakassh guides producers on how to build products of high commercial value, and also leads the negotiations for syndication of rights.

Post Production And Release Operations

During his UTV days, Prakassh got exposed to post-production and release operations and has very closely monitored it for various films. As an outcome, he has a perfect understanding of the technicalities of these processes and is also very well connected with players like UFO, Real Image, Scrabble, Kay Sera Sera and so on. In his current entrepreneurial ride as well, Prakassh has supervised the operational proceedings on some of the biggest and widest releases, both in India and abroad.

Content Acquisition And Development

Having spent so many years in the industry, Prakassh realized that one of the biggest challenges in film-making is to develop content that truly entertains the audience while also balancing the commercial side of things and making the content “distributor-friendly”. Appreciating the importance of this step, Prakassh is now supporting a lot of film writers, identifying good content and nurturing these scripts to strengthen them, even before approaching a producer.

As a value-add to these writers, after Prakassh has helped them in improving their scripts, he also facilitates meetings with potential producers and investors, organizes narrations and brings the right people in the same room so as to enable green-lighting of such content.

Apart from new content development, Prakassh is also into content acquisition, which is something that he began doing at Moserbaer almost 12 years ago, and continued managing during his UTV-Disney stint as well. Since 2015, he is continuing this under his own company, Eagle Eye Entertainment.

Life Prior To Entertainment

Before entering the entertainment sector, Prakassh spent more than a decade in marketing and sales with some of the finest brands of the country, including Ambuja Cement, Sony Electronics and Xerox India.